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The Women Taking Over the Tech Scene of Shoreditch

Aug 30, 2017


When Ada Lovelace wrote the first computer programme in London in 1842, she set the stage for women to become major players in the technology industry – and today, the female tech entrepreneurs of east London are following her legacy. Whether they’re coding an independent app in a coworking space in Shoreditch or developing cutting-edge AI technology in a sleek office on the Old Street Roundabout, women are leading the way. Here, The Brew take a closer look at the women at the forefront of London’s tech scene, and explore the innovations they’re championing.


Kathryn Parsons, Decoded


Kathryn Parsons has made a name for herself in the world of technology with her startup, Decoded, which teaches technology courses. The company’s signature course is aimed at teaching its students the basics of coding in a single day. Decoded has expanded to New York, Sydney and Amsterdam, demonstrating Parsons’ mission to increase digital literacy all over the world. Through Decoded, Parsons has educated people from all walks of life on the intricacies of coding, but she is especially dedicated to empowering women to become more involved in technology.


Bethany Koby, Technology Will Save Us


As the co-founder of Technology Will Save Us, a company that creates educational coding kits, Bethany Koby is encouraging young people to get involved in the tech space – and by ‘young people,’ we do mean young! You won’t find the four- to fourteen-year olds that use the startup’s products developing AI technology in a London coworking office, but Technology Will Save Us fosters a love of tech in children that could later become a career. Koby has created kits that allow kids to build synthesizers, speakers, solar power sensors and more. With the company’s products gaining popularity and constantly evolving, Koby demonstrates just how powerful a commitment to education and innovation can be. 


Sarah Wood, Unruly


Earlier this year, Sarah Wood was named on Debrett’s list of the 500 most influential people in Britain, and it’s not difficult to see why. Her company, Unruly, harnesses the power of technology to make content go viral and take advertising to the next level. Her startup’s story shows that hard work can pay off. After co-founding Unruly in 2006 and building it from the ground up, she sold it to Rupert Murdoch’s News Corp for a whopping £114 million. But she hasn’t backed down – Wood is still the CEO of Unruly, and she even won TechCrunch’s CEO of the Year award in 2016 for her incredible work in digital advertising.


The Women of Ada’s List


Ada Lovelace directly inspired a group of London women in the tech scene to come together and found an online community that connects women in the field. Started by Anjali Ramachandran, Nicki Sprinz, Merici Vinton and Rosa Birch, Ada’s List now has more than 2,000 members, and it aims to elevate the female presence in the male-dominated tech space. The email-based organisation is open to anyone who identifies as a woman and works ‘in and around the internet’, recognising just how broad the influence of technology is in society today.


With Ada Lovelace paving the way, women have proven themselves an integral part of the hub of innovation that is Shoreditch. We can’t wait to see how the women of East London continue to drive the tech scene, and how diversity can keep on developing in the fast-paced world of technology.




Photo credit: Flickr/OFFICIAL LEWEB PHOTOS