Create Content That Stops the Scroll: Practical design and content strategies for small businesses
Create Content That Stops the Scroll
Practical social media strategies for freelancers and small businesses
Time: 12.30 – 1.30 PM
Creating content consistently is one thing. Creating content that people actually stop and engage with is another.
In this practical Lunch & Learn session, cultural insights and strategy consultant Ramona Daniel will share simple techniques to help freelancers, entrepreneurs and small business owners create stronger social media content without spending hours designing or needing a professional creative team.
Drawing on her experience helping brands connect with audiences around the world, Ramona will walk through the elements that make content stand out, from writing compelling hooks and building effective carousel posts to creating more engaging video content.
You’ll also see how Canva’s built-in tools can help streamline your workflow, improve the quality of your visuals, and save valuable time when producing content for social media.
You’ll learn how to:
- Create hooks that capture attention and encourage engagement
- Design carousel posts that tell a clear story
- Improve images using Canva’s smart design tools
- Enhance videos with captions, music and simple edits
- Create content that reflects your brand without a large budget
- Work more efficiently and confidently when creating social media content
Whether you’re promoting your business, building a personal brand or supporting clients, you’ll leave with practical techniques you can start using immediately.
About Ramona
Ramona Daniel is a Cultural Insights & Strategy Consultant at TWENTY3 and a Canva Canvassador.
With more than two decades of experience working across 79 countries, Ramona helps brands and agencies turn cultural understanding and research into meaningful action. She is a regular speaker, trainer, mentor, and author of the Cultural Curiosity Substack, and is passionate about helping freelancers and small businesses create professional, engaging content using accessible tools and techniques.
