Location, Location, Location: Why Businesses and Founders Choose Their Workplace

Where you base your company shapes your brand, influences team happiness, and even affects how potential clients and investors view you. In a buzzing city like London, picking the right spot is more strategic than ever.

To mark The Brew’s 10th anniversary this year, we asked over 300 founders, professionals, and entrepreneurs what they really want from a workplace. Their answers? It’s not just about a desk and decent coffee (although that helps). Flexibility, community, accessibility, and a great atmosphere topped the list.

At The Brew, we’re proud that our spaces have been designed with these priorities in mind, and our latest research shows we’re on the right track.

Strategic Business Considerations

When choosing a business location, founders consider more than how quickly they can grab a decent lunch.

Proximity to clients, partners, and transport links was a major priority for survey respondents. After all, nobody wants to spend half the day stuck on the Tube.

Being based in central London boosts your brand’s credibility and makes it easy to pop out for networking drinks (or investor meetings).

Plus, industry ecosystems matter. When you’re surrounded by startups, tech innovators, creatives, and changemakers, all feeding off each other’s energy, great things can happen. Clustering around like-minded businesses can seriously fast-track your success.

Operational and Team Needs

Our research also confirmed what many founders already know: your business thrives if you keep your team happy.

• Shorter commutes = happier employees and better retention rates.
• Access to local cafés, gyms, and green spaces makes everyday life that bit brighter.
• Flexible office setups are a must-have for teams embracing hybrid and remote models.

And let’s not underestimate the power of a positive, buzzing office environment to spark collaboration, creativity, and that all-important team spirit. Today’s best workplace locations help teams live better, work better, and grow faster.

Brand Image and Workplace Identity

Your address says a lot about your brand even before anyone steps through the door.

Our survey revealed that founders see their workplace as a core part of their brand identity. A trendy Shoreditch space, for example, signals creativity, innovation, and a modern outlook.  First impressions count, and clients, partners, and investors definitely notice if you’re based somewhere buzzing with ideas and ambition.

If your business isn’t based in London, you can still leverage the credibility of a central London postcode with our virtual office service. Alongside gaining a prestigious office address, we can handle your incoming calls, answer basic customer queries and pass on anything that needs your attention. Our friendly, expert customer service team will give you the breathing room you need to focus on the bigger picture. We have a range of packages to suit your needs and budget, and you’re welcome to call in and use our office space as part of your subscription.

The Brew Shoreditch: Smart, Flexible Office Space

At The Brew, we’ve spent the last decade perfecting what modern businesses really need. Thanks to our ongoing research, we’re doubling down on what matters most.

Here’s what you’ll find at The Brew:

• Flexible workspaces: private offices, coworking desks, and meeting rooms to suit every stage of your journey
• Brilliant facilities: fast Wi-Fi, ergonomic setups, breakout areas, and event spaces
• Community vibes: work alongside like-minded founders, creatives, and teams
• A supportive environment that’s practical, inspiring, and designed to help you scale

We’ve created a place that’s as serious about success as it is about making work life enjoyable.

Choosing your workplace is one of the most significant decisions you’ll make as a founder, and it’s about so much more than ticking boxes. A strategic location, an energising environment, and real flexibility can give your business a serious edge.

As The Brew celebrates 10 years of empowering businesses, our research reaffirms what we’ve believed all along: where you work matters. And for companies ready to thrive, The Brew’s coworking spaces in Shoreditch offer the perfect place to grow.